Your website's trustworthiness is primarily determined by how it seems; yes, a bad user experience could cost you potential clients. Your website's functionality and usability are of the utmost importance, but you can't let design suffer as a result. The background of your company's brand should be created using a cohesive combination of background colors, spacing, and other visual aspects. Consider these as the new year approaches. london-based web design advice for 2022 to improve the visual appeal of your website.
Web design trends for 2022 that you should be aware of
Technology trends are ever-evolving (which is why our website design services in Manchester stay so busy). You only need to look at recent years to observe how website functions and design components have changed. In contrast to the design, text, and feature-rich websites from the 2000s and 2010, today's websites have a minimalistic aesthetic.
1. Reducing "Friction," or friction,
You'll want to avoid including too many visual components that compete for attention, as simple, clean design is currently king. A crowded web page has complex animations and too much copy, texture, color, and font. A truly minimalist website eliminates everything that can divert attention from the website's theme. Finding an essential emphasis and highlighting it, as opposed to adding more elements, will help your design.
2. THE EMERGENCE OF MICRO-ANIMATIONS
Users adore videos and will continue to do so. However, too many videos can severely slow down your website, which is one of the reasons GIFs and other types of micro-interactions are so well-liked. They might not be able to tell your brand's story or provide detailed instructions on how to use your product or service (keep those concepts for video), but they can be an incredibly powerful tool for getting website visitors to take action.
3. BOLD COLOR PALETTES
It's not necessary for a minimalistic design to be uninteresting. Your website can stand out with a vibrant color scheme rather than glitzy, oversaturated features. An otherwise monochromatic design might become more attention-grabbing by incorporating even a single contrast shade. Whitespace doesn't always have to be white!
4. PARALLAX SCROLLING
By using this technique, the background moves more slowly than the foreground information, adding depth and layers to your design and establishing a sense of visual hierarchy. Additionally, it can aid in highlighting calls to action and forms.
TIPS FOR EVERGREEN WEBSITE DESIGN
Reinventing the wheel often is neither practical nor cost-effective, therefore you should make a solid design that will serve you for a few years. While the aforementioned trends are popular right now, the following will continue to be appealing to website visitors for many years to come.
- Include elements that improve accessibility and usability, such as keyboard navigation, closed captioning for videos, and alternative text for pictures.
- Create a responsive website with support for thumb scrolling.
- Top off the pages with an H1 header structure.
- Create CTAs with clickable links to case studies, form submissions, and more, as well as article downloads.
- Create a module for promoting testimonials, or even a new web page.
- Original images typically outperform stock photos, but when you can't resist using the latter, it's crucial to know what kind of imagery to seek out. Finding images that show real-life situations rather than corny, high-fiving, all-hands-in photos is the most crucial factor to take into account.
Contact Markustudio for additional information on the most recent trends and assistance incorporating these modifications onto your own website. Web design, print, SEO, and digital design services are offered by a freelance web designer in Manchester.
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